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Home ›› Archives for Sebastian Mueller

Sebastian Mueller

Sebastian is Co-Founder of MING Labs, a global strategic design and digital transformation consultancy with 6 offices in 4 countries – China, Germany, Singapore, and the US. With now globally 80+ experts, Sebastian, and MING Labs work with MNCs, local champions, SMEs, and government agencies in setting their transformation vision and strategy, as well as helping them execute against that with organizational enablement and implementation of key strategic initiatives across Business Design, Experience Design and Technology Implementation.

Stop Being Customer-Centric

  • Behavioral Science, Customer Experience, Design, Usability, UX Education, UX Magazine

The massive success of companies like Apple has helped to propel designers into the boardroom. Today we have that seat, and we have a voice. Yet we are not using it properly.

Article by Sebastian Mueller
IDEAS IN BRIEF
Stop Being Customer-Centric
  • Designers used to have an honest ambition to make a meaningful difference in people’s lives but, sadly, design has taken a wrong turn.
  • The toolkit of Design Thinking seeks to find a union between:
    • Desirability – what customers want
    • Feasibility – what can be done with current technology
    • Viability – what adds value to the business
  • To design in this century means to be cognisant of all the problems, to have all the information, and to make deliberate choices in that context.
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