Saul Gurdus

Saul's passion is driving user-centered innovation to continually improve customer experience. As VP of Insights & Enablement at Citrix, his teams develop and share a deep understanding of Customers' emotions, needs and behaviors as well as their experiences throughout their lifecycle. This deep customer understanding opens the door for identifying opportunities to improve the customer experience. His innovation enablement teams are in a perpetual cycle of experimentation where they blend the best of design thinking, lean startup, agile development, and others into fast-paced, collaborative environments that push teams right to the edge of their comfort zone where he’s found learning happens best. Saul is also responsible for developing and delivering a world-class information experience for Citrix customers. Prior to this, Saul served as VP, Services Programs & Operations where he led the Operations, Programs, Marketing, Design, Product Management, Product Development, and Media production for Citrix's WW Services organization.