SACHIN RATHI

D-90 Pocket B Mayur Vihar – II New Delhi – 110091 e-mail: [email protected]
Mob: 9810312490 (Delhi), India

Career Objective

Understand User Expectation > Get Insights > Find Design Opportunities

Key Interests : Experiential Design, Service Design, Interface and Interaction Design, System Thinking, Usability, Strategic Design Management.

Professional Life Experiences

Jan 2013 – Till date

Sr UI Designer / UX Consultant – Guavus Network Pvt Ltd Responsibilities:

•   Product Manager will gave the requirements putting those requirements, empathize with the end users. In all visualize the raw data to their useful information.

•   New POC is another challenge in Big Data company as Managers know what the information they are looking for but visualize them is an achievement is also a part.

  Sep. 2011 – Dec. 2012

  UX Consultant – Atelier Learning Solutions Pvt Ltd.

  Industry: IT & Design Consultants

  Responsibilities:

   UX and UI interfaces for Simulations for web, Concept creation design documentation, Creating User flow for the conceptual Design, Usability Testing & Analysis, Website Designing, Application Design.

  March 2011 – Sep. 2011

  eBay India – India Development Center (CSC), Chennai User Experience Designer (S/W Application – Developer) Responsibilities:

   Understanding the requirement, analyze the requirement for the product. With user scenario creating wireframes and visual mockups for the user.

  Dec. 2010 – Feb. 2011

  Micro Usability, Sarovar Pumps, Techahead , Jaiho Market Freelance UI/ UX Consultant
  Responsibilities:

   Usability Analysis, Website Designing, iPad applications

  Feb. 2010 – Nov 2010

  M/S Servitium, Noida
  User Experience Design Consultant Responsibilities:

   Understand the user need and meet the expectation with the help of design process.  Create Scenarios, Task flow, Interaction & Interfaces Design for Website and S/W.

June 2007 – July 2009

Post Graduate Diploma in Design for Digital Experience from National Institute of Design (NID), Bangalore GPA – 7.3 / 10.

Aug 2006 – Sep. 2006

SAP R/3(Version 4.7) training on Implementing Sales & Distribution from Centre for Development of Advanced Computing (CDAC), Noida

June 2005 – May 2007

M/S Vaishali Design Studio, Noida Merchandising and Marketing Responsibilities:

 Forming reports, production plan, ensure quality product; product presentation to the client.  Give Technical consultancy and budgeting to the System.

Jan 2004 – Dec 2005

Post- Graduation Diploma in International Business (Correspondence) from IGNOU

June 2003 – Dec 2004

Post- Graduation in Management Program-Production (Full-Time) from Pearl Academy of Fashion, New Delhi with Merit.

June2002 – July 2003

M/S Texsoco Incoporate, Gurgaon Sales and Technical Support Responsibilities:

 Pre-Sales and Post-Sales Inquiry
 Demonstration and Technical support for the CAD/ CAM systems.

June 1999 – July 2002

Bachelor of Computer Application (Full- Time) from I.M.E., Sahibabad affiliated with C.C.S. University, Meerut secured 76.5%.

1999

Passed XIIth examination from S.S.L. Jain, Vidisha affiliated with M.P. Board got 60.4%. 1997

Passed Xth examination from B.P.S. Bhiwani affiliated with I.C.S.E. Board got 64.2%. Projects

Virtual Learning Simulator (Sep 2011 – Dec 2012)

Client: Atelier Learning Solution Pvt Ltd
Project Description: Virtual Simulator is a 3D learning Environment, at the initial face we designed for Banking Industry and the structure is modular so it accommodate every industry in near future.
Role / Responsibilities: User Experience / IA / Visual Experience
Contribution: Learning Environment is a key of every industry and for mass product as a team I listed down the features of learning environment that user will need as a part of gamified learning experience and designed the Information Architecture and task flows and scenarios for admin as well as front-end UI Environment. With the help of visual designer develop the branding and design guidelines with icons.

eBay motor Classified (April 2011)

Client: eBay
Project Description: eBay is introducing its motor classified site for Indian user. Understandthe users mental model and engage the user as per his task to be involved in the classified sites.
Role / Responsibilities: User Experience / Visual Experience
Contribution: Designing the wireframes for the scenarios & task flows

Website Heat Map Usability Testing (Oct 2011)

Client: Global Payment Settlement Service
Project Description: Global Payment service is introducing its revised version of the existing design in Japan on the basis of their user study.
Role / Responsibilities: Usability Analysis & Reporting
Contribution: Co-ordinate with the moderator on the usability study and creating the usability report from the recorded video and moderation data.

Mobile Usability Testing (Feb 2011)

Client: Global Mobile Manufacturing Company
Project Description: Usability testing with the user
Role / Responsibilities: Usability Moderator & Analyst
Contribution: Did the usability testing of new model of mobile phone to be launched need to understand the perception of Indian user psychology based on their set of questionnaire and analyze them.

Skills and Expertise

UX/Service Design/Interaction Design

Adapt at Brainstorming, Mapping, Service Design Tools, Story boarding, User Studies and User feedback, Personas and Scenario building, Affinity, Conceptualization, Visualization, Building Prototypes.

Visual Communication

Skilled at Information Design, Representation Techniques, Photography, Visual Design, Game Design and can communicate design through print and dynamic media.

Software Knowledge

An innovative thinker with creative abilities using Adobe Photoshop, Illustrator, Fireworks, Indesign, Axure, Visio and Microsoft Office. Good knowledge of digital photography.

Can work on Windows as well as Mac platform.

Hobbies & Extra Curricular Activities

 Actively participated in various cultural and sport activities.
 Organizer of eye donation camp in the college.
 Planner for the half -yearly Annual General Meeting of VDS – 2005.

Personal Details

D.O.B. : 4th March 1981
Sex : Male
Languages : English, Hindi
Interests : Connecting with People, Playing Table Tennis