Ron Rogowski

Forrester Research

BIO:

Ron is a Vice President and Principal Analyst serving Customer Experience professionals at Forrester Research. He leads Forrester’s research on how to develop and execute digital strategies that unify customer experiences across touchpoints.

ARTICLES BY THIS AUTHOR

Contextualization is the Key to Delivering Powerful, Personalized Digital Experiences

What "location, location, location" is to real estate, "context, context, context" is to user-centered design.

Ron Rogowski, Stephen Powers - NO. 974

Scenario Design Unifies The Splinternet Experience

Managing user experience across several digital touchpoints requires an understanding of consumers' behaviors and goals.

Ron Rogowski - NO. 864