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Ron Rogowski

Forrester Research |

Ron is a Vice President and Principal Analyst serving Customer Experience professionals at Forrester Research. He leads Forrester’s research on how to develop and execute digital strategies that unify customer experiences across touchpoints.

    Contextualization is the Key to Delivering Powerful, Personalized Digital Experiences

    • Analytics and Tracking, Augmented Reality, Browsers, Customer Experience, Design, E-commerce, Emotion, Information Design and Architecture, Interaction Design, Location-Based Services, Marketing and Brand, Psychology and Human Behavior, Research Methods and Techniques, Social Media Marketing, Video, Web

    What “location, location, location” is to real estate, “context, context, context” is to user-centered design.

    Article by Stephen Powers, Ron Rogowski
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    Share:Contextualization is the Key to Delivering Powerful, Personalized Digital Experiences
    4 min read
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