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Rachel Romano

Rachel Romano is a storyteller and strategist for Microsoft Design, where she writes and thinks about how to leverage technology to create more equitable and ethical futures. She’s published two books with HarperCollins under a pen name and has written for the New York Times and The Atlantic. She currently lives in Seattle, where she is the proud mom of several plants and a fur child.

Digital = Physical

  • Artificial Intelligence, Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

Green Design Principles that every designer can use to combat climate change

Article by Rachel Romano, Jon Friedman
IDEAS IN BRIEF
Digital = Physical
  • Recent Microsoft’s Green Design Principles can prevent us from fueling a climate crisis:
    • Get started backpack on digital sustainability — the climate crisis doesn’t happen in a vacuum, big change starts small, talking about climate can be hard, digital is physical
    • Think bigger before you start — challenge the status quo, put care first
    • Build better by default — optimize, transparent, adaptable
  • “The Cloud” doesn’t exist — every design has physical implications and this one is a massive warehouse causing the environment harm.
  • Well-intentioned designs often result in unintended consequences that’s why designers need better ways to visualize their impact.
  • Designers can train AI in order to preserve the planet by employing the energy-intensive cloud and the AI it enables to understand environmental impacts.
  • Some of the most engrained paradigms of the tech industry are the least sustainable and product makers need new ways of working.
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