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The Agentic Design Stack  |  UX is the future of AI
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Invisible Machines episodes
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Season 7—Spring 2026  ·  12 episodes  ·  Through-line: the human architecture of institutional change
Boring AI
is Good AI
Gordon
Why AI Scaffolding
Matters More than Use Cases
Flowers · S6
Decentralized
AI is the Future
Goertzel
Canonical
Knowledge is Key
DosSantos
What AI as
Cheap Prediction Means
Gans
Cheap Prediction,
Expensive Change
Goldfarb
Folk Law &
Fax Machines
Pahlka
Inside The
Infinity Machine
Mallaby
Crisis Is
Your Opening
Nitze
The Confabulation
Machine
Ratliff
No Strategy
Without Vision
Evergreen
When Agents Have
Wallets, Trust Is Currency
Cohen Freue
Nuclear Fusion,
No Power Lines
Frankle
The Checklist Your
Deck Is Missing
McMillan ← Latest
Fellows › Paul Noble-Campbell
Contributing Author

Paul Noble-Campbell

M3 Design
Paul Noble-Campbell

Paul Noble-Campbell is Director of Design and Strategy at M3 Design. He creates opportunities through design strategy that make organizations, people and society thrive. By combining his human-centric approach with his diverse experiences, Paul creates rich brand experiences, design strategies and future visions. His collaborative leadership has guided multi-national clients through hundreds of initiatives resulting in the design of products, digital interfaces, web experiences, brand identities, interactive exhibits, interiors, packaging and environmental graphics. Twitter: @pauljnc

Contributions to UXM

2 pieces
1
Book Excerpt  ·  Crisis Engineering

The Crisis Worth Using

The five indicators of a genuinely useful crisis—and the difference between the kind that opens a window for transformational change and the kind that merely accelerates collapse. Excerpted from Crisis Engineering.

7 min read April 2025 ◆ The Useful Crisis
2
Guest Article

When the Window Opens: A Field Guide to Crisis Seizing

Written for UXM as a companion to the episode. Not theory—what Marina actually does when she walks into a failing system with a 90-day mandate and no authority to hire. Practical, specific, and unsettling in the best way.

11 min read April 2025 ◆ The Useful Crisis

Ideations

1 cluster
The Useful Crisis
S7 Ep. 4  ·  7 pieces  ·  April 2025