Paramveer Singh Juneja                                                                                         +91-9833073783, Mumbai, INDIA

AVP Design – Product Design & User Experience – STAR TV                                       [email protected]

A professional with 18+ years in Design & UX, developing long-term Product Strategy, Vision and Execution in startups as well as large multinational corporations. I have worked extensively on digital platforms, Multimedia, Movie-SFX, 2D/3D Animations and built design teams from ground up.

Responsible for Strategy and Product for Star TV’s Video aggregator, 10+ channel sites and Movie products like Star Player, Star Plus, Star One, Star Movies, Star World, Channel V, StarBoxOffice.

I have worked extensively on Video Platforms like Indya on Demand, Star Player, Star Player Lite, Indya, My Star and Star plus from concept to launch. Led Product Redesign of Starsports.com across all platforms.

Sphere of Influence

Experience

Mar 07 – Present

STAR INDIA PRIVATE LIMITED – Company operating as a subsidiary of Twenty-First Century Fox, Inc., runs 35 channels in seven languages, touching the lives of the rural and urban, young and old, in every region of India.

Aug 10 – Present – Assistant Vice President – Design                   

Mar 07 – Aug 10 – Head of Design                   

§  Established and managed digital products and user experience for Star TV’s digital wing over web, handheld devices, Smart TVs, extending the audience reach of STAR TV content from TV to digital for various channels.

§  Led Product Redesign for www.starsports.com – Multi sports digital destination with live match coverage. Led the product and design of www.startv.in – video aggregator for Star TV channels. Conceptualized and designed www.starplus.in – No.1 GEC channel’s official site, followed by 10+ channel sites, including www.channelv.in – site for youth and www.starboxoffice.com the website for Bollywood – movies and fan clubs.

§  Participated with core team and engaged in business, distribution and marketing strategy.

§  Provided innovative solutions and supported marketing / sales across digital destinations.

§  Supervised multiple teams and vendors (domestic and overseas) across creative, design, UX, and technology. Led in the areas of Product Strategy, Design, User Behavior, User Research, Usability, Visual Design, and Interaction Design; brought innovative ideas to life using design and technology.

§  Currently experimenting with concepts on TV viewing experience and user motivations over digital destinations for entertainment and sports.

Feb 05 – Mar 07

ESPN CRICINFO – Theworld’s leading cricket website and among the top five single-sport websites in the world.

Head of Design                                  

§  Setup and led the Product Design and User Experience team at Cricinfo.

§  Led re-design of www.cricinfo.com for better user engagement and monetization.

§  Led Creative Design and supported sales and brand solutions for global agencies and teams.

Nov 03 – Feb 05

PICXEL ART – Company specializing inMultimedia and Design services.

Founder and CEO                              

§  Entrepreneurially led a multimedia and design company for overseas and domestic clients, specialized in websites, interactive multimedia presentations, 2D animations, 3D Brand animations, architectural walkthroughs, and brand identity. 

Aug 99 – Nov 03

COMPUDYNE WINFOSYSTEM LTD.A company that specialized in multimedia – corporate presentations, information kiosks, corporate films, high end websites, CBTs, WBTs, virtual reality walkthroughs, product simulations, panoramas, corporate identity, and branding.

Jul 02 – Nov 03 – Head of Multimedia              

Aug 99 – Jul 02 – Creative and Design Lead                  

§  Established and managed the multimedia division of 35+ Team. Set up processes for the multimedia division to ensure ISO compliance.  WorWorLed over 200+ Overseas and Domestic projects, was responsible for P&L and complete life cycle of projects starting from efforts / cost estimation to final deliverables.

§  Worked on pre-production / post production stages of movies by CWLglobal’s Division – Digital Art Media –  Devdas, Koi Mil Gaya, Boys, Ab Tumhare Hawale Watan Sathiyon as VFX Producer.

Mar 96 – Jul 99

VR REAL TECHNOLOGIES – The company specializing in multimedia development and architectural walkthroughs, screened at SIGGRAPH “97”, Los Angeles, California, USA – one of the first Indian entries to have ever been accepted at any of the Siggraph Conference.

Lead Designer / Visualizer                                                                                                                   

§  Responsible for concept to design and final delivery of corporate presentations, info kiosks, architectural walkthroughs, corporate films for clients such as, Coca Cola, Symphony, Darjeeling Tea, and Tata Coffee.

Jan 94 – Mar 96

ARC ADVERTISING – An advertising agency specializing in product design advertising campaigns.

Graphic Designer & Visualizer – (Part time)                                                                                           

§  Responsible for conceptualizing and designing layouts for Ad campaigns for various products and service oriented clients. I was also handling the branding / corporate identity for a few accounts. 

Education, Trainings & Workshops

Mar 91 – Apr 96

Bachelor of Fine Arts – Applied Arts – Visual Communication and Advertising                                    

Chitrakala Parishad (Karnataka University)               

Apr 96 – Mar 97

Advanced Diploma in Multimedia

Arena Multimedia – APTECH                                

Jan 07

User Centered Analysis and Conceptual Design

Human Factors International

Social Strategy and Marketing, Creative thinking, Thinking out of the Box, Negotiations, Design Yatra

Workshop                                                                                                                                        

Personal Details