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The Agentic Design Stack  |  UX is the future of AI
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Season 7—Spring 2026  ·  14 episodes  ·  Through-line: the human architecture of institutional change
Contributing Author

Ovetta Sampson

UX Magazine Fellow
Ovetta Sampson

As the Vice-President of Machine Learning Experience Design at Capital One my team and I are pioneering ways to make the responsible and ethical use of machine learning effortless for associates while creating a new muscle for designers - using machine learning and AI as a human-centered design tool. Prior to Capital One I was Principle Design Director at Microsoft, serving an amazing team of designers, program managers, engineers, researchers and technologists to help the nation's biggest companies actually visualize and realize a digital transformation that's built on a foundation of the hidden human truths of the world.

Contributions to UXM

3 pieces
1
Class of 2022

Stop Bastardizing Design with False Empathy

2
Class of 2022

Design Principles for a New AI World

3
Class of 2020

Just Add Water: Lessons Learned from Mixing Data Science and Design Research Methods to Improve Customer Service