In May 2012, I co-founded a company called Reputami (www.reputami.com) with my good friend and amazing biz dev/tech talent, Ali Saffari. Reputami has gone from two guys sharing one desk in a co-working space and a vision to help local businesses with the way they interact with their customers, to a product used by hospitality professionals all over the world. In March of 2016 Reputami announced the acquisition by eKomi Ltd. Currently, I am directing User Experience & Quality Assurance at Trusted Shops. I focus on setting up great UX skills in cross-functional agile product teams and harmonizing the discovery and delivery of digital products.