Flag

We stand with Ukraine and our team members from Ukraine. Here are ways you can help

Become a member

Get exclusive access to thought-provoking articles, bonus podcast content, and cutting-edge whitepapers. Become a member of the UX Magazine community today!

Home ›› Archives for Noa Barbiro

Noa Barbiro

Noa Barbiro is a product executive with over a decade of experience in AI, machine learning, personalization, and other data-intensive product development.
Currently leading the MSAI (Microsoft Search, Assistant, and Intelligence) Recommendation products at Microsoft, helping millions of daily users to increase their productivity across M365, Office, Outlook, Drive, and other collaboration products.
Previously, she led computer vision, NLP, Ranking, and Search products at Booking.com, focused on UX and HMI with AI. In addition, Noa heads a mentoring program at a non-profit organization ‘LeadWith- Women Leading Tech’ to encourage the professional growth of women in the technology industry. 

Introducing Voice Search Experience at Booking.com

  • Consumer products, Contextual User Studies, Customer Experience, Information Design and Architecture, Interaction Design, Product design, Product Releases and Redesigns, Usability, Voice & Natural Language
A case study on how Booking.com leveled up its UX through trial and error.
Article by Noa Barbiro
IDEAS IN BRIEF
Introducing Voice Search Experience at Booking.com
  • The author demonstrates the showcase of introducing a voice search experience at one of the global online travel companies – Booking.com.
  • The article leads us through every stage of shipping a product using machine learning and a new UX and interaction:
    • A product discovery process for user requirements led to the initial step in creating conversational interaction and prioritizing MVP features.
    • After that, the team matched the list of software and algorithmic parts to either already-existing or yet-to-be-built capabilities.
    • The next step is to establish a taxonomy of relevant user journeys and intents (actions we should support and map to the appropriate app screens and inputs).
    • The design and initial interface for the app’s home screen were created as the final step to enable users to conduct any post-booking or search action using voice commands.
  • There is always room for improvement when introducing an innovative experience. Constant work in research and development is a key to a smoother and more individualized experience through a better understanding of intents.
Read Article →
Share
Share:Introducing Voice Search Experience at Booking.com
7 min read
Introducing Voice Search Experience at Booking.com
✕

Join the UX Magazine community!

Stay informed with exclusive content on the intersection of UX, AI agents, and agentic automation—essential reading for future-focused professionals.

Hello!

You're officially a member of the UX Magazine Community.
We're excited to have you with us!

Thank you!

To begin viewing member content, please verify your email.

Tell us about you. Enroll in the course.

    ✕

    This website uses cookies to ensure you get the best experience on our website. Check our privacy policy and

    Accept policy