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The Agentic Design Stack  |  UX is the future of AI
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Invisible Machines episodes
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Season 7—Spring 2026  ·  16 episodes  ·  Through-line: the human architecture of institutional change
Boring AI
is Good AI
Gordon
Why AI Scaffolding
Matters More than Use Cases
Flowers · S6
Decentralized
AI is the Future
Goertzel
Canonical
Knowledge is Key
DosSantos
What AI as
Cheap Prediction Means
Gans
Cheap Prediction,
Expensive Change
Goldfarb
Folk Law &
Fax Machines
Pahlka
Inside The
Infinity Machine
Mallaby
Crisis Is
Your Opening
Nitze
The Confabulation
Machine
Ratliff
No Strategy
Without Vision
Evergreen
When Agents Have
Wallets, Trust Is Currency
Cohen Freue
Nuclear Fusion,
No Power Lines
Frankle
The Checklist Your
Deck Is Missing
McMillan
Knowing Before
Doing
Hasbe
The Pyramid Was
Always Wrong
Barzun
Structure Before
Features
Schwartz
Selling to
Machines
Scheibenreif ← Latest
Fellows › Noa Barbiro
Contributing Author

Noa Barbiro

UX Magazine Fellow
NB

Noa Barbiro is a product executive with over a decade of experience in AI, machine learning, personalization, and other data-intensive product development.Currently leading the MSAI (Microsoft Search, Assistant, and Intelligence) Recommendation products at Microsoft, helping millions of daily users to increase their productivity across M365, Office, Outlook, Drive, and other collaboration products.Previously, she led computer vision, NLP, Ranking, and Search products at Booking.com, focused on UX and HMI with AI. In addition, Noa heads a mentoring program at a non-profit organization 'LeadWith- Women Leading Tech' to encourage the professional growth of women in the technology industry.

Contributions to UXM

1 piece
1
Class of 2022

Introducing Voice Search Experience at Booking.com

2022-12-28◆ Class of 2022