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Nir Eyal

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir founded two tech companies since 2003 and today is a past Lecturer in Marketing at the Stanford Graduate School of Business. Nir is also an advisor to several Bay Area start-ups and incubators. Nir’s last company received venture funding from Kleiner Perkins Caufield & Byers and was acquired in 2011. In addition to blogging at NirAndFar.com, Nir is a contributing writer for Forbes, TechCrunch, and Psychology Today. Nir attended The Stanford Graduate School of Business and Emory University.

 

Nir Eyal is the author of Hooked: How to Build Habit-Forming Products and blogs about the psychology of products at NirAndFar.com. For more insights on using psychology to change behavior, join his newsletter and receive a free workbook.

    An adapted excerpt form “Hooked: How to Build Habit-Forming Products” explores strategies for designing technology users will find addictive.

    Article by Nir Eyal
    Share:How to Manufacture Desire
    7 min read
    manufacturing-desire-small

    As primal creatures, human beings long for acceptance and status, which can be given to us through good user experience design.

    Article by Nir Eyal
    Share:Designing to Reward our Tribal Sides
    6 min read
    tribal-rewards-small

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