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Niall O'Connor

Product Manager | Marshmellow

Niall O’Connor is a Product Manager at Marshmallow Insurance, insurance using technology to build products that are affordable, instant, and inclusive.

How To Build an Experience Map

  • Behavioral Science, Contextual User Studies, Customer Experience, Design Theory

Mapping the experience from a customer perspective helps organisations identify strategic opportunities, customer pain-points and generate innovative projects.

Article by Niall O'Connor
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6 min read
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