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Maya Jackson

Senior UX Researcher | AnswerLab

Maya Jackson is a Senior User Experience Researcher at AnswerLab, a user experience research consultancy with offices in San Francisco and New York and Fortune 500 clients across the U.S. Maya has led user research engagements for financial services, healthcare, pharmaceutical, and telecommunications clients across digital platforms. She received her BS in Engineering Psychology from Tufts University and her MS in Human Factors in Information Design from Bentley University.

Five UX Changes for Fixing Loyalty Programs

  • Accessibility, Business Value and ROI, Content and Copy, Customer Experience, Design, E-commerce, Human factors, Location-Based Services, Marketing and Brand, Mobile Applications, Prototypes, Strategy, Technology, Usability, User Reported Feedback

By improving user experience, brand loyalty programs can start living up to their business potential.

Article by Liang Zhang, Maya Jackson
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5 min read
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