• Going through the design process might be scary for clients since it implies exploring new ideas. Many are generally unfamiliar with design strategy.
• Some common fears include testing ideas on specific demographic groups, using unconventional research methods, and drawing conclusions based on synthesized data sets.
• These fears create significant barriers to innovation in design and the best way to overcome them is to involve clients in the design process.

Read the full article to learn more about how fear affects the design process, to help you better empathize when this happens.