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Luke Murphy

Luke (he/they) currently leads the Design Advocacy team at zeroheight. Before zeroheight, Luke has worked as an IC and leader in product design and advocacy teams at Memrise, Mr & Mrs Smith, and Microsoft amongst others. He hosts the DesignOps Island Discs podcast, and co-organises DesignOps Assembly London, Design Club London and WDC conference in Bristol. Luke has been speaking around the UK and Europe for the last ten year on topics ranging from delight in design systems, to neurodiversity, to typesetting for the web, to what web design can learn from theatre design.

Building Delight in Your Design System

  • Accessibility, Behavioral Science, Customer Experience, Design, Design Theory, Empathy, Usability, UX Education, UX Magazine, UX World Changing Ideas

There seems to be a pervasive idea that using systems to help your work will lead to everything being a homogenous, grey, functional, meh experience. But delight is important! So, how can we design our processes to make sure that delight is a key part in what makes your MVPs ‘viable’?

Article by Luke Murphy
IDEAS IN BRIEF
Building Delight in Your Design System
  • The author shares the edited version of the talk about design systems that he delivered to Design Matters in Copenhagen in September, 2022.
  • The author separates and explains the difference between “Deep Delight vs Surface Delight” in design based on the user experience of McDonalds.
  • The author explains the way the Kano model works (Noriaki Kano developed the Kano model back in the 80s that shows that customer loyalty is connected to our emotional responses to product features.
  • There are 5 types of delight according to Microsoft’s categorizations:
    • Playful experiences
    • Attractive experiences
    • Natural experiences
    • Personal experiences
    • Empowered experiences
  • The author gives tips on how to build delight into your system and how to make that delight repeatable by measuring it and not forgetting your (internal) users.
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Building Delight in Your Design System
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