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Lisa Johnson and Cheri Hanson

Lisa Johnson and Cheri Hanson are the authors of <a href=”https://.amazon.com/Mind-Your-Satisfying-Generation-Consumers/dp/0743277503/sr=8-1/qid=1162558910/ref=pd_bbs_sr_1/002-5789782-5921627?ie=UTF8&#38;s=books”>Mind Your X&#8217;s and Y&#8217;s</a> (Simon &amp; Schuster, 2006) and founders of the <a href=”https://.reachgroupconsulting.com”>Reach Group</a>, a boutique consultancy that provides fresh insights and clear thinking about the connected generation. With our blog, books, speaking, training, research and content, we help companies translate confusing market changes into new opportunities.

    Satisfy the Cravings of a New Generation of Consumers

    • E-commerce, Marketing and Brand, Open source, Social Media Marketing, Strategy, The Business of UX, Web 2.0

    18-40-year-olds seek a peer-like connection with the brands they love.

    Article by Lisa Johnson and Cheri Hanson
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    Share:Satisfy the Cravings of a New Generation of Consumers
    7 min read
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