Flag

We stand with Ukraine and our team members from Ukraine. Here are ways you can help

Become a member
Home ›› Archives for [email protected]

Lisa Johnson and Cheri Hanson

Lisa Johnson and Cheri Hanson are the authors of <a href=”https://.amazon.com/Mind-Your-Satisfying-Generation-Consumers/dp/0743277503/sr=8-1/qid=1162558910/ref=pd_bbs_sr_1/002-5789782-5921627?ie=UTF8&#38;s=books”>Mind Your X&#8217;s and Y&#8217;s</a> (Simon &amp; Schuster, 2006) and founders of the <a href=”https://.reachgroupconsulting.com”>Reach Group</a>, a boutique consultancy that provides fresh insights and clear thinking about the connected generation. With our blog, books, speaking, training, research and content, we help companies translate confusing market changes into new opportunities.

    Satisfy the Cravings of a New Generation of Consumers

    • E-commerce, Marketing and Brand, Open source, Social Media Marketing, Strategy, The Business of UX, Web 2.0

    18-40-year-olds seek a peer-like connection with the brands they love.

    Article by Lisa Johnson and Cheri Hanson
    Share
    Share:Satisfy the Cravings of a New Generation of Consumers
    7 min read

    Tell us about you. Enroll in the course.

      ✕

      Join 740,000 designers, thinkers, and doers.

      Become a member

      This website uses cookies to ensure you get the best experience on our website. Check our privacy policy and

      Accept policy