Lisa Johnson and Cheri Hanson are the authors of <a href="http://www.amazon.com/Mind-Your-Satisfying-Generation-Consumers/dp/07432...">Mind Your X’s and Y’s</a> (Simon & Schuster, 2006) and founders of the <a href="http://www.reachgroupconsulting.com">Reach Group</a>, a boutique consultancy that provides fresh insights and clear thinking about the connected generation. With our blog, books, speaking, training, research and content, we help companies translate confusing market changes into new opportunities.
