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Home ›› Archives for Leticia Cervantes

Leticia Cervantes

Lead Strategic Designer | BCG Digital Ventures

Leticia is a Strategic Design Director at BCG Digital Ventures. Her work has been focused on Fintech, Energy and Consumer Goods Industries. Leticia’s Design Thinking and Venture Build work has spanned across the US, Europe and Latin America.

    Keeping the Voice of the Customer Front and Center

    • Customer Experience, Design Theory, Development, Empathy, Human factors, Marketing and Brand

    To achieve a profitable and growing business, you need happy customers. However, all too often, the voice of the customer gets lost in the process.

    Article by Leticia Cervantes
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