- Content Strategy
When everything goes well, users tend to be driven by self-based model, but if the experience is bad, they will opt for the software-blame.
Article by Kuba Dospial
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- July 5, 2016
7 min read
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Kuba is a UX research coordinator and web designer in financial company. Kuba is involved in UX industry for almost 5 years and he’s a psychology student at University of Social Sciences and Humanities in Warsaw. He specializes in social and clinical psychology. His reasearch is focused on the flow of benefits in interpersonal relations. Author of three-level theory of selfishness.
When everything goes well, users tend to be driven by self-based model, but if the experience is bad, they will opt for the software-blame.