- E-commerce, Mobile Applications
Four ways existing brands have created powerful, focused mobile experiences.
Article by Kim Bartowski, Andrew Carlson
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Kim Bartowski
Kim is a creative director with 12 years of experience working for entertainment, travel and luxury brands. She arrived at Digitas in 2007 and is currently a group creative director overseeing an integrated team on American Express and heads up all mobile projects for DTAS North America. Since joining Digitas, she’s directed worldwide campaigns and productions for Delta and American Express, and pitched and won the Comcast business.
Prior to joining Digitas she was in Miami working on the many niche and luxury brands in the region. She launched campaigns for the opening of the W Hotels in South Beach and Ft. Lauderdale, and created brand campaigns and imagery for clients like the Ritz-Carlton among others. Before Miami, she was an art director at top Philadelphia agency—Red Tettemer, where she created campaigns for vast amounts of cable TV networks including: the launch of Rainbow Network’s WE tv (Women’s Entertainment Channel), AMC, and Comcast just to name a few. During those five years she worked heavily on Comcast as they quickly became the biggest cable network in the US.
In addition, Kim has won a number of awards for the work she’s done including One Show, Communication Arts, FWA and a feature in Contagious Magazine. Kim graduated from Rochester Institute of Technology and lives in New York City with her husband Michael Ferrare.
