Ken Soliva is the Director of Interaction Design at Design Concepts, a full-service product design and strategic innovation consultancy located in Madison, Wis., and San Francisco. He leads digital projects from concept to execution, delivering solutions that aim to delight users, balance the realities of a constantly evolving digital landscape, and advance the strategic initiatives of clients. Ken has over 15 years of experience designing software-based products and services for the web, desktop, mobile, and various embedded systems.