Kerry Bodine | UX Magazine

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Kerry Bodine

Vice President/Principal Analyst | Forrester Research

Kerry is a vice president and principal analyst in Forrester’s customer experience research practice and the co-author of Forrester’s book, Outside In: The Power of Putting Customers at the Center of Your Business. Follow her on Twitter: @kerrybodine.

A Deep Dive Into Customer Experience

Analytics and Tracking, Business Value and ROI, Customer Experience, Design, Development, Employee Experience, Ethnography, Marketing and Brand, Mobile Applications, Research Methods and Techniques, Social Networking, Storytelling, Technology, Usability

Many of the tools in your UX kit can be put to work in customer experience, which looks at how customers perceive every interaction with a company.

June 24, 2013

From User Experience To Customer Experience

Apple, Business UX Leaders, Customer Experience, Design, Human factors, Interaction Design, Internal Company Dynamics, Psychology and Human Behavior, Research Methods and Techniques, Team Dynamics, The Business of UX

In the age of the customer, finding common ground between CX and UX benefits everyone.

December 5, 2012