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Kate Kiefer Lee

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The Elements of a Style Guide

Content and Copy, Content Strategy, Design, Design Tools and Software, Employee Experience, Internal Company Dynamics, Internal Company Systems and Intranets, Marketing and Brand, Personal and Professional Development, Social Media Marketing, Social Networking, Strategy, Team Dynamics

A dynamic style guide won’t make your content great, but it will provide consistency, improve communication, save time, and support great content.

Article by Kate Kiefer Lee

September 24, 2013

8 min read

Vulnerable Branding: Keeping your company’s voice honest

Business Value and ROI, Content and Copy, Content Strategy, Customer Experience, Design, Empathy, Facebook, Form design, Government and Public Services, Information Design and Architecture, Internal Company Dynamics, Marketing and Brand, Technology, Twitter

Effective digital content is an honest and adaptive reflection of an organization’s human core.

Article by Kate Kiefer Lee

April 8, 2013

7 min read

Tone and Voice: Showing Your Users That You Care

Content Strategy, E-commerce, Human factors, Search, SEO, and SEM, Social Media Marketing

Creating meaningful interactions with users requires a strategic voice with a human tone.

Article by Kate Kiefer Lee

September 17, 2012

8 min read

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