Juan began his professional career in 1995, and in 2000 began working in the user experience field as an information architect. After many years of working as an independent consultant in usability and UX he founded Keikendo, one of the first user experience companies in Argentina. He has worked for technology companies and as a consulting for interactive agencies, developing projects in Latin America and the U.S. for a diverse portfolio of clients in the industrial, commercial, and utility businesses.
He's a lecturer and an academic advisor at several Argentinian universities and regular speaker on usability and user experience. He holds a bachelor’s degree in communication sciences from the University of Buenos Aires and an MBA from ESEADE in Buenos Aires.