We stand with Ukraine and our team members from Ukraine.

The Community Of Over 578,000

Home ›› Archives for Jon Friedman

Jon Friedman

Jon Friedman is corporate VP of design and research at Microsoft. He’s currently focused on how deep human insights can lead to broad global product innovation.

Green Design Principles that every designer can use to combat climate change

Digital = Physical
  • Recent Microsoft’s Green Design Principles can prevent us from fueling a climate crisis:
    • Get started backpack on digital sustainability — the climate crisis doesn’t happen in a vacuum, big change starts small, talking about climate can be hard, digital is physical
    • Think bigger before you start — challenge the status quo, put care first
    • Build better by default — optimize, transparent, adaptable
  • “The Cloud” doesn’t exist — every design has physical implications and this one is a massive warehouse causing the environment harm.
  • Well-intentioned designs often result in unintended consequences that’s why designers need better ways to visualize their impact.
  • Designers can train AI in order to preserve the planet by employing the energy-intensive cloud and the AI it enables to understand environmental impacts.
  • Some of the most engrained paradigms of the tech industry are the least sustainable and product makers need new ways of working.
Share:Digital = Physical
Digital-Physical-article-image

This website uses cookies to ensure you get the best experience on our website. Check our privacy policy and