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John Cheng

Principal UX Researcher | AnswerLab

John Cheng is a Principal UX Researcher at AnswerLab. He specializes in qualitative user research methods, such as traditional lab testing, IDIs, and ethnography. He has worked extensively with clients in a range of industries and platforms, including online retail, mobile/tablet, financial services, biotech, automotive, and social media and gaming. In his spare time, he enjoys “geeking out” on various food-related hobbies, with his current pursuits being bread-baking, barbecue, and coffee/espresso.

When employed to its full potential, field research done in unique user environments can uncover opportunities to innovate customer experience.

Article by Jessica Weber, John Cheng
Share:Making the Most of Ethnographic Research
7 min read

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