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John Cheng

Principal UX Researcher | AnswerLab

John Cheng is a Principal UX Researcher at AnswerLab. He specializes in qualitative user research methods, such as traditional lab testing, IDIs, and ethnography. He has worked extensively with clients in a range of industries and platforms, including online retail, mobile/tablet, financial services, biotech, automotive, and social media and gaming. In his spare time, he enjoys “geeking out” on various food-related hobbies, with his current pursuits being bread-baking, barbecue, and coffee/espresso.

    Making the Most of Ethnographic Research

    • Analytics and Tracking, Business Value and ROI, Customer Experience, Design, Ethnography, Interface and Navigation Design, Mobile Technology, Product design, Psychology and Human Behavior, Remote Research, Research Methods and Techniques, Research Tools and Software, Technology, Usability, User Acceptance Testing, User Reported Feedback, Working With Stakeholders

    When employed to its full potential, field research done in unique user environments can uncover opportunities to innovate customer experience.

    Article by Jessica Weber, John Cheng
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    Share:Making the Most of Ethnographic Research
    7 min read
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