John Cheng is a Principal UX Researcher at AnswerLab. He specializes in qualitative user research methods, such as traditional lab testing, IDIs, and ethnography. He has worked extensively with clients in a range of industries and platforms, including online retail, mobile/tablet, financial services, biotech, automotive, and social media and gaming. In his spare time, he enjoys "geeking out" on various food-related hobbies, with his current pursuits being bread-baking, barbecue, and coffee/espresso.
