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Jodi Leo

VP, Design | CapTap

Jodi is a designer and champion of the arts. In 2000, she founded the Grange Open House for the Arts, aiming to give artists, designers and musicians an open space to build and sustain their practices. Since 2000, 14 artists have worked and flourished there with residencies resulting in 3 published books, 8 released recordings, 12 art exhibitions, several grants and successful creative ventures.

Currently, she is VP of Design at CapTap, which uses technology and data to connect America’s small businesses quickly to the working capital that they need to grow and succeed. At CapTap, she oversees a group of designers, researchers, and content strategists. Jodi is also an instructor at the School of Visual Arts MFA in Interaction Design, where she teaches Research Methods.

Prior to CapTap and SVA, she was a director of design at agencies Barbarian Group and Bolt | Peters, where she worked with brands like Apple, CNN, GE, Google, Lexus, Mozilla, The New York Times, and VMware, to iterate quickly and extend products into new markets and platforms. 

Before her time at agencies, she was director of design and innovation at Fidelity Investments, where she simplified dozens of complex online transactions for 20+ million 401(k) investors into a single product that resulted in a patent and tripled participation rates within the first 12-months of launch. 

In addition to patents, Jodi has received a half dozen industry awards. Most recently, she was awarded a 2013 People’s Choice Award by the Interaction Design Association as a member of the UX4Good team. She mentors teams at TechStars NY and Lean Startup Machine.

Playful exercises with metaphor can draw new insights out of piles of research data.

Article by Cyd Harrell, Jodi Leo
Share:Metaphorical Analysis
13 min read

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