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Jim McCool

Jim McCool is a Senior UX Consultant currently working in Sydney, Australia. He has been involved in UX for more than 15 years, working for major organizations like British Telecom, Vodafone, Symbian, the Australian Broadcasting Corporation and various large financial organizations.

Jim has worked as a builder, garbageman, journalist, and social researcher before becoming involved in the world of tech. He is married with three very smart kids and two reasonably dumb dogs. He enjoys the incredible beauty of the Australian landscape, and spends as much time camping in the bush as his busy schedule will allow.

    Magical Design Thinking with UX Presto

    • Business UX Leaders, Design, Entertainment and Humor, Ethnography, Information Design and Architecture, Product design, Project Management, Requirements and Specifications, Research Methods and Techniques, Team Dynamics, Vendor-Client Relationships, Working With Stakeholders

    A look at the mysterious world of UX Magic in the form of a screenplay depicting a meeting between a desperate product team and a mysterious figure.

    Article by Jim McCool
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