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Jessica Peterson

UX Strategy Manager | AnswerLab

Jessica Peterson, Ph.D., has fifteen years of experience in cognitive science and user research.  At AnswerLab, she has recently led UX research engagements in finance, insurance, retail, automotive, and logistics. She has a deep interest in international consumer markets, fueled by her work with clients in Europe and Latin America and exciting opportunities to conduct multilingual and international research. She loves that research allows her to interact with people from an astonishing cross-section of cultures, personalities, and attitudes. She’s passionate about women changing the world, especially through technology.

Jessica received her doctorate in Linguistics with a specialization in Cognitive Science from Northwestern University. She graduated summa cum laude from Rice University with a B.A. in Linguistics.

Solid UX requires understanding the relationships customers have with your different points of access.

Article by Jessica Peterson
Share:Research Where Your Channels Cross
8 min read
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