Jennifer Clinehens

Head of Experience, Writer

The Marketing Store

BIO:

I’m an evidence-based marketer who combines art and science to create impactful customer relationships with brands. Writing where decisions, design, and behavioral science meet. Author, CX That Sings and Choice Hacking.

ARTICLES BY THIS AUTHOR

How Netflix uses psychology to perfect their customer experience

Decoding the science behind the features that keep you binging

Jennifer Clinehens - NO. 1 740

Salience: The psychology of an experience you can’t ignore

Customers can’t buy from a brand they don’t notice

Jennifer Clinehens - NO. 1 749

How Uber uses psychology to perfect their customer experience

Uber tackles their biggest pain points with science.

Jennifer Clinehens - NO. 1 760

What is Simplicity Theory? Why people prefer simple experiences

Henry Wadsworth Longfellow “In character, in manner, in style, in all things, the supreme excellence is simplicity.”

Jennifer Clinehens - NO. 1 835

How to Measure Customer Experience

A three-step framework for matching metrics to customer journey maps

Jennifer Clinehens - NO. 1 881