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Jeffrey Powers

Jeffrey Powers was a PhD student at the University of Michigan in Ann Arbor, but left early to start Occipital after realizing that the fastest way to make an impact was to start a company. While in Ann Arbor, he led a robotics research project involving autonomous flying blimps, he was elected chapter president of the engineering society Tau Beta Pi, helped build a collaborative filtering engine at Xanga.com, and spent two summers as an intern at the NSA.

    How UX Can Drive Sales in Mobile Apps

    • Augmented Reality, Consumer products, iPhone, Marketing and Brand, Mobile Applications, Mobile Technology, Product Releases and Redesigns, Simplicity, Strategy, User Adoption

    The creators of RedLaser, a popular iPhone app, tell the UX story behind their success.

    Article by Jeffrey Powers, Vikas Reddy, Jeremy Olson
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    23 min read
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