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Jeff Doemland

Marketing Strategist | Maier Advertising

Jeff Doemland has held a variety of creative and strategic roles on both the corporate and agency side. He believes organizations always operate from an incomplete understanding of the problems they’re trying to solve. He specializes in bringing new and relevant perspectives to these problems and in mapping the innovations necessary to meaningfully address them. He can be reached at [email protected]. Or follow him @JDoemland on Twitter.

What are Users Up to When they Have an Experience?

  • Design, Design Theory, Emotion, Empathy, iPhone, Location-Based Services, Marketing and Brand, Mobile Applications, Mobile Technology, Psychology and Human Behavior, Strategy, Technology

A Cartesian preoccupation with a product’s properties prevents seeing designs in context of a user’s deeply personal world, à la Heidegger.

Article by Jeff Doemland
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