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Issara Willenskomer

As a designer with over 20 years industry experience, I’ve led motion projects for Fortune 100 and 500 companies. As a thought leader and instructor, I’ve trained leading product teams how to win at motion. I’m passionate about collaboration, design thinking, and creating beautiful, intuitive, and seamless customer experiences.

The following manifesto represents my answer to the question — “As a UX or UI, designer, how do I know when and where to implement motion to support usability?”

Creating Usability with Motion: The UX in Motion Manifesto
  • After over fifteen years of studying motion in user interfaces, the author believes that there are 12 specific opportunities to support usability in UX projects using motion.
  • UI Animation is to the ‘12 UX in Motion Principles’ as construction is to architecture.
  • The author unpacks the following 5 ideas that help you understand when and where to implement motion to support usability:
    1. Addressing the topic of UI Animation — it’s not what you think.
    2. Realtime vs non-realtime interactions.
    3. Four ways that motion supports usability (expectation, continuity, narrative, and relationship).
    4. Principles, Techniques, Properties, and Values.
    5. The 12 Principles of UX in Motion (easing, offset&delay, parenting, transformation, value change, masking, overlay, cloning, obscuration, parallax, dimensionality and dolly & zoom).
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Creating Usability with Motion: The UX in Motion Manifesto

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