For the past 20 years, Indi Young has been pioneering ways to understand customers and employees in order to support them better. Most organizations have developed awareness and expertise at gathering big data–the numbers that track what and how people have done things. These same organizations, however, are inexpert at understanding why. The messy and divergent reasoning and motivations that drive people’s decisions are what Indi helps you tune in. She is expert at gathering the thoughts that lie deeper than simple preferences, opinions, and desires. And she is expert at helping you solidify patterns and sort through the wavelengths to focus on particular channels so you can support people in more powerful ways.
Business Value and ROI, Consumer products, Design, Design Theory, Empathy, Employee Experience, Internal Company Dynamics, iPhone, Location-Based Services, Marketing and Brand, Mobile Applications, Mobile Technology, Personal and Professional Development, Product design, Product Releases and Redesigns, Project Management, Psychology and Human Behavior, Strategy, Team Dynamics, Working With Stakeholders
In an excerpt from her new book, Practical Empathy, Indi Young explains how to make change on the inside.