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Guodong Zhao

With an interdisciplinary background in engineering, technology, and humanities, I design and develop products and experiences for better learning and living.

Backward design for product managers

Ways backward thinking can help product managers build better products. The five-step process of translating its value to product management.

Article by Guodong Zhao
IDEAS IN BRIEF
Backward design for product managers
  • The concepts of backward design can help product managers to build better user-centered products with the team.
  • The five-step process of translating backward design to product management:
    • Understanding users in the context
    • Targeting explicit goals
    • Focus assessments on reaching the goal
    • Designing solutions to reach the goals
    • Evaluating the outcome
  • Thinking backward can help stay focused on the real important goal and align your team members on the same goal to deliver true value to your customers.
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Backward design for product managers
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