Gail Swanson is Associate Creative Director of Experience Design at SapientNitro. Her daily goal is to create new ways for technology to empower people and enhance their lives. She has helped a wide range of brands make meaningful connectings with consumers during her 10+ years in the UX field, including Hyatt, Harley-Davidson, Fiserv, and Manpower. Gail blogs about the practical side of being a UX professional at www.practicallyux.com. You can follow her on Twitter @practicallyUX
