Flag

We stand with Ukraine and our team members from Ukraine. Here are ways you can help

Become a member

Get exclusive access to thought-provoking articles, bonus podcast content, and cutting-edge whitepapers. Become a member of the UX Magazine community today!

Home ›› Archives for Ender Ricart

Ender Ricart

Anthropologist and User Experience Researcher. I specialize in conducting UX research for emerging technologies including Cloud and conversational AI. I translate research insights into concept ideation and actionable solutions for product teams.

Deep Analysis in UX Research: Ethnography as an Approach Not Method

  • Customer Experience, Design, Remote Research, Research Methods and Techniques, Usability, UX Education, UX Magazine

Despite the evangelizing efforts of industry thought leaders, the qualitative research methodologies of academia is not the ethnography that is practiced in the private sector. So how do we apply ethnographic research in the private sector as an approach and not method? — Great question. Read to find out.

Article by Ender Ricart
IDEAS IN BRIEF
Deep Analysis in UX Research: Ethnography as an Approach Not Method
  • The author considers ethnography in the private sector to be a goal-oriented approach that can be applied to many different kinds of qualitative research.
  • Ethnographic research is about understanding the nexus of knowledge, belief/perception, culture, and power; specifically what facets of these elements come to bare on one’s interaction with said product or service to form their lived experience.
  • The ethnographic approach of deep analysis lets you assess hypotheticals through contextualizing conditions of possible use within relevant underlying value systems, knowledge, perception that truly frame and form a user’s behavior.
  • The authors demonstrates application of ethnographic approach and deep analysis in the example: New Game Console Controller Form Factor.
  • The author’s analysis uncovered the following:
    • Inherited mental models introduced friction.
    • There are already a host of innovative designer controllers available to use even for the game console in question.
    • Game studios have ownership of game control settings.
    • Among the user populations evaluated, one segment in particular had an above average engagement with exclusively “new” video games.
Read Article →
Share
Share:Deep Analysis in UX Research: Ethnography as an Approach Not Method
5 min read
Deep Analysis in UX Research: Ethnography as an Approach Not Method
✕

Join the UX Magazine community!

Stay informed with exclusive content on the intersection of UX, AI agents, and agentic automation—essential reading for future-focused professionals.

Hello!

You're officially a member of the UX Magazine Community.
We're excited to have you with us!

Thank you!

To begin viewing member content, please verify your email.

Tell us about you. Enroll in the course.

    ✕

    This website uses cookies to ensure you get the best experience on our website. Check our privacy policy and

    Accept policy