Ellen van den Berg heads the UX department of the DDB & Tribal, Amsterdam. She leads a team of user experience designers and creative technologists. Ellen realises digital experiences for real people - working for clients such as adidas, KLM, McDonald’s, Unilever, P&G, Volkswagen and Heineken. Ellen leads diverse projects, varying from digital campaigns and mobile experiences to big platform sites and, on occasion, interactive installations. Before joining DDB & Tribal, Amsterdam, she worked for companies such as Hyves, Mediamatic, and Lava.