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Ed Orozco

He specializes in creating processes that enable design teams to scale and be more productive. His focus is on standardizing and optimizing processes for onboarding, discovery, stakeholder alignment, research, delivery, and collaboration with engineering.

When less is usually — but not always — more

 

Balancing Cognitive Load and Discoverability
  • The author explains how reducing cognitive load helps user interfaces seem easier to use.
  • The article covers:
    • Information Architecture & Cognitive Load
    • Staggered vs Flat Information Hierarchies
    • The case for a flat hierarchy
    • The case for a staggered hierarchy
  • Balancing cognitive load and information density requires a lot of skill and deep knowledge of your customer.
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