Different

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BIO: 

ARTICLES BY THIS AUTHOR

Efficiency
Customer efficiency directly correlates to satisfaction and advocacy, and is the most accurate indicator of future behavior.
Erietta Sapounakis, Different - NO. 708

Being Predictable
Meeting or matching user expectations, whether in an initial experience or a repeat one, relies on successfully matching the customer’s mental model.
Corrina Liao Ph.D., Bec Purser, Different - NO. 691