- Business Value and ROI, Customer Experience, The Business of UX, Usability
Customer efficiency directly correlates to satisfaction and advocacy, and is the most accurate indicator of future behavior.
Article by Erietta Sapounakis, Different
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- Customer Experience, Usability
Meeting or matching user expectations, whether in an initial experience or a repeat one, relies on successfully matching the customer’s mental model.
Article by Corrina Liao Ph.D., Different, Bec Purser
