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Different
BIO:
ARTICLES BY THIS AUTHOR
Efficiency
Customer efficiency directly correlates to satisfaction and advocacy, and is the most accurate indicator of future behavior.
Erietta Sapounakis
,
Different
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NO. 708
Being Predictable
Meeting or matching user expectations, whether in an initial experience or a repeat one, relies on successfully matching the customer’s mental model.
Corrina Liao Ph.D.
,
Bec Purser
,
Different
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NO. 691