Flag

We stand with Ukraine and our team members from Ukraine. Here are ways you can help

Become a member
Home ›› Archives for Diane Murphy

Diane Murphy

UX Writer | Spotify

Diane Murphy is a UX Writer and Content Strategist. She’s currently a Senior UX Writer on the Personalization design team at Spotify, based in Boston. Prior to Spotify, Diane was a content strategist at Airbnb, Dropbox, and Facebook.

Naming Personalized Playlists at Spotify

  • Customer Experience, Design

By thoughtfully choosing playlists names, Spotify aims at providing engaging customer experience that helps to connect and communicate with users.

Article by Diane Murphy
IDEAS IN BRIEF
Naming Personalized Playlists at Spotify
  • With the rapid increase of personalized playlists on Spotify, playlists naming has become a strategic process that has to be well-thought-out.
  • A playlist name has a key role in conveying its content to users. That is why not only it has to be catchy, but it should also reflect the list of songs/podcasts in a clear manner.
  • Personalizing playlists names helps creating emotional bonds and simplifies decision-making for users.
  • UX writing for playlists names consists of several stages ranging from “namestorming” to usability testing.
Read Article →
Share
Share:Naming Personalized Playlists at Spotify
5 min read

Tell us about you. Enroll in the course.

    ✕

    Join 740,000 designers, thinkers, and doers.

    Become a member

    This website uses cookies to ensure you get the best experience on our website. Check our privacy policy and

    Accept policy