I am attempting to navigate the world of digital communication with empathy in an age where compassion is equated with clumsy attempts at personalization. Currently, I am pursuing my master’s in Digital Management from Hyper Island in Manchester where I am exploring fresh approaches to problem-solving, design thinking, digital transformation and team dynamics and trying to amalgamate these approaches with communication strategies across all digital platforms.
Coming from a non-design background and relying heavily on things that are tried & tested, the structure of the design thinking process made me feel at par with my team.
