- Ethnography
Ethnography aims to collect data that incorporates insider and outsider perspectives by observing the user and their environment.
Article by Bronwyn Larsen
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Bronwyn Larsen
Based in Vancouver, B.C., Bronwyn is a researcher for FCV Interactive, the user-focused transformation agency. She received a B.A. in anthropology and geography from McGill University and a M.Sc. in digital anthropology from University College London. Since then, Bronwyn has produced ethnographies in the U.K., Canada, and the U.S. on a variety of subjects including camping and the outdoors, technology use in the family home, and the self-tracking health movement. Her interest in ethnography stems from the freedom it gives the researcher to learn about and interact with others on a deep personal level and the rich knowledge these interactions produce. As a researcher with FCV, Bronwyn captures the stories and experiences of everyday people to create digital products that delight and engage users.
