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Brad Umbaugh

Brad Umbaugh is a senior developer at EffectiveUI in Denver, Colo. He graduated from Ohio State in 2001, moved to Denver and spent the next few years writing C++ and Perl code for Lockheed Martin and Paragon Dynamics. A couple of years ago he started dinking around with Ruby on Rails and Flex, which got him excited about rich Internet applications and led him to EffectiveUI, where he has worked on projects for Matchmine, Discovery Channel and Franklin Covey.

Less is Better

Business Value and ROI, Development, Interviews, Open source, Product design, Ruby on Rails, Simplicity, Software as a Service, Strategy, User Acceptance Testing, Web

A fascinating conversation with 37Signals’ David Heinemeier Hansson.

Article by Brad Umbaugh, David Heinemeier Hansson

November 30, 2009

32 min read

Brad Umbaugh

Less is Better

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