ben@method.com

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Ben Fullerton

Director of Interaction Design | Method

Ben Fullerton is a Director of Interaction Design in Method’s San Francisco studio. He has over 12 years of experience working in-house and at consultancies, from start-ups and large corporations. His award-winning work has spanned mobile, brand, application, strategy, product, and service design. Ben participates in the wider design community through regular writing, public speaking and educating.

Brand as Context in Interaction Design

Apple, Interaction Design, Mac OS, Marketing and Brand, Microsoft

Considering a brand as a complex entity with its own story and set of values can help interaction designers connect with customers.

Article by Ben Fullerton

August 17, 2012

8 min read

Ben Fullerton

Brand as Context in Interaction Design

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