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Bec Purser

Lead Customer Experience Designer | IAG

A Customer Experience Designer, passionate about participatory design, design strategy and ethnography with experience in finance, government, telecommunication, media and professional services.

Current obsessions include escape rooms, non-mouse interactions and quilt making.

Being Predictable

Customer Experience, Usability

Meeting or matching user expectations, whether in an initial experience or a repeat one, relies on successfully matching the customer’s mental model.

Article by Corrina Liao Ph.D., Different, Bec Purser

June 21, 2011

13 min read

Bec Purser

Being Predictable

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Bec Purser

Being Predictable

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