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Anton Schubert

Anton is a design industry veteran with more than 25 years experience, working with global companies in Europe, Africa, Asia and the US. His experience covers multiple domains with brands such as VW, Samsung, Prada, Lufthansa, Ford, Vodafone, Allianz, Nestle, Tesco and P&G amongst others.

Designing For Sustainability — Why Is It So Hard?

  • Behavioral Science, Customer Experience, Usability, UX Education, UX Magazine

“The capitalist model is now so efficient, it’s eating away at the burning platform on which we all so delicately balance”

Article by Anton Schubert
IDEAS IN BRIEF
Designing For Sustainability — Why Is It So Hard?
  • It is not an easy matter be a sustainability designer because it goes against everything people have been taught as product/service designers and everything other people in business perceive the design role to be.
  • Anton Schubert, a sustainable Business Designer and Good Growth & Planet Centric Design Founder, categorised the main barriers on becoming a sustainable designer into 4 C’s:
    • Capitalism
    • Consumerism
    • Consumption
    • Corruption
  • The sustainability transition is a journey and design as a methodology and way of working is a great way to help people navigate.
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