SUMMARY
Project manager and expert in 2D and 3D design fields including web design, IA, UX, UI, wireframe, responsive design, expressive web, print, data driven design, interactive PDF, dynamic catalogs, multimedia, animation and post production. Extensive experience in branding, creating campaigns and managing client relations. Online portfolio available at www.weisblum.com.

TECHNOLOGIES
Adobe Master Creative Suite CS6; Photoshop, After Effects, Flash, In Design, Fireworks, Illustrator, Premier, Dreamweaver, Acrobat. XSI, Softimage, Studio Max, AutoCAD, Sound Forge, Vegas, Media100 – I Finish, Final Cut Pro, SharePoint, CRM.

Computer Languages: HTML5, CSS3, PHP, MySQL and XML.

WORK EXPERIENCE

March 2012 – April 2013 Birthright Israel- Senior Digital Designer New York NY
* Project manager of birthrightisrael.com and supervised user interface (UI)/ user experience (UX) design
* Improved and led implementation of Information Architecture (IA) and the enhancement of UX
* Enhanced and managed website user testing and the development of CRM workflow processes
* Produced the business requirement documents for the SharePoint environment
* Worked with Convio and Click-Dimension integrated into Microsoft Dynamic and SharePoint
* Created the promotional materials for digital and print

July 2009 – November 2011 ADI – Senior Marketing Communication Specialist Melville , NY
Subsidiary of Honeywell International Inc
* Created national campaigns and trade shows concepts including booth design
* Developed UI for multilayered international website. Advised on IA and the enhancement of UX
* Designed and implemented animated web banners, e-blasts, video and PowerPoint presentations
* Created advertising materials: ads, flyers, promos and dynamic interactive PDF forms

December 2004 – October 2008 Color Story –  Creative Director   New York, NY
* Directly responsible for all advertising and marketing
* Designed company website including creating the IA and the search and security capabilities
* Managed over 200 retail co-op accounts to create a unified brand
* Developed and executed all b2b and b2c catalogs, brochures, high impact photography and press kits
* Created and managed email blasts and online banner campaigns
* Negotiated contracts with trade and consumers magazines
* Assisted with trade shows, customer service, server and product launches
* Recognized for marketing innovation by the Golden Apple Award from the Jewelry Association and the 2008 Best in Color Gemstone Retailer Choice Award from JQ Magazine

September 2002 – December 2004  Ritani –  Creative Director   New York, NY
* Directed all of the marketing and advertising campaigns effectively within budgets increasing sales fourfold within two years. Solicited significant funds for nationwide co-op campaigns
* Supervised creative art assistant and trade show communicator
* Secured advertising in magazines including Elle, In Style, Town & Country and W
* Managed and produced a TV advertorial to air on E and Oxygen channels
* Created website concept, IA, UX & UI

EDUCATION
* B.F.A. Computer Animation & Interactive Media, Summa Cum Laude. FIT, New York
* A.A.S. Interior Design, Summa Cum Laude. FIT, New York
* First Sergeant, Israeli Army

Languages – English and Hebrew