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Allie Jehle

Product Designer | IBM

Allie is a Visual & User Experience Designer at IBM. She is passionate about helping businesses transform their corner of the ’net through holistic and intuitive human-centered design.

Why I hate the U-word

  • Consumer products, Customer Experience, Design, Emotion, Empathy, Human factors, Product design

Labelling humans as something as simple as a “user” reduces human beings with complex thoughts, behaviours and actions to single heads interacting with a product.

Article by Allie Jehle
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