alisonAliceKogan@uxmag.com

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Alice Kogan

Strategy, Business & Venture Design | IDEO

Alice is a business design lead in IDEO’s New York studio, where she integrates IDEO’s human centered approach with designing for clients’ strategic needs and aspirations. She is passionate about blending creative and analytical thinking to simplify complex challenges, develop elegant solutions and craft powerful stories.

6 Ways to Design Value into Your Membership Model

Accessibility, Customer Experience, Empathy, Human factors, Psychology and Human Behavior

The promise of recurring revenue sustained customer loyalty drives companies across industries to adopt a subscription-based “membership” business model.

Article by Simon Heather, Alice Kogan

December 11, 2020

9 min read

4 Strategies to Chart a Path Forward When There is No Map

Accessibility, Behavioral Science, Business Value and ROI, Content Strategy, Design, Design Theory

There’s usually a precedent on which to make sense of unknowns. COVID-19 breaks all that. There is no precedent for how to respond to this moment, much less steer ahead.

Article by Sandeep Pahuja, Alice Kogan

May 2, 2020

7 min read

Alice Kogan

6 Ways to Design Value into Your Membership Model

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4 Strategies to Chart a Path Forward When There is No Map

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