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Alice Kogan

Strategy, Business & Venture Design | IDEO

Alice is a business design lead in IDEO’s New York studio, where she integrates IDEO’s human centered approach with designing for clients’ strategic needs and aspirations. She is passionate about blending creative and analytical thinking to simplify complex challenges, develop elegant solutions and craft powerful stories.

The promise of recurring revenue sustained customer loyalty drives companies across industries to adopt a subscription-based “membership” business model.

Share:6 Ways to Design Value into Your Membership Model
9 min read

There’s usually a precedent on which to make sense of unknowns. COVID-19 breaks all that. There is no precedent for how to respond to this moment, much less steer ahead.

Share:4 Strategies to Chart a Path Forward When There is No Map
7 min read

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