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Alice Kogan

Strategy, Business & Venture Design | IDEO

Alice is a business design lead in IDEO’s New York studio, where she integrates IDEO’s human centered approach with designing for clients’ strategic needs and aspirations. She is passionate about blending creative and analytical thinking to simplify complex challenges, develop elegant solutions and craft powerful stories.

    6 Ways to Design Value into Your Membership Model

    • Accessibility, Customer Experience, Empathy, Human factors, Psychology and Human Behavior

    The promise of recurring revenue sustained customer loyalty drives companies across industries to adopt a subscription-based “membership” business model.

    Article by Simon Heather, Alice Kogan
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    Share:6 Ways to Design Value into Your Membership Model
    9 min read

    4 Strategies to Chart a Path Forward When There is No Map

    • Accessibility, Behavioral Science, Business Value and ROI, Content Strategy, Design, Design Theory

    There’s usually a precedent on which to make sense of unknowns. COVID-19 breaks all that. There is no precedent for how to respond to this moment, much less steer ahead.

    Article by Sandeep Pahuja, Alice Kogan
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    Share:4 Strategies to Chart a Path Forward When There is No Map
    7 min read
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