Dr. Alexis Neigel is an award-winning, published research scientist. She has over 10+ years of experience in user research spanning academia, government, and corporate tech. Her work has focused on user attention, motivation, and engagement, which has directly impacted product design, engineering, and business growth across these sectors. Notably, Dr. Neigel's research has improved the design and engineering of F/A-18 carrier landing systems and pilot training systems, the Microsoft Edge browser, and the IVAS mixed reality headset. In her latest adventure, she is building up a research practice supporting products like Microsoft Docs, Learn, and Q&A. Dr. Neigel earned a Ph.D. in Human Factors Psychology and an M.S. in Modeling and Simulation from the University of Central Florida. She earned a B.S. in Psychology from Washington State University. She is also currently earning an M.S. in Digital Marketing and Design from Brandeis University.